Most of those who use social media for business get better feedback from Facebook rather than Twitter. Most professional people use Facebook more than Twitter. According to some studies, Facebook is the place where most questions are answered, blog posts are liked and shared.
Benefits of using a personal social media account
Company pages and profiles are also important, but establishing relationships with key people through your own personal account can have good career benefits.
Mostly, people like to do business with people rather than companies, the rate of trust in personal social media accounts is much higher than in company pages.
In addition, this way, you reach a completely different human network from your Company.
So how can you use your personal social media accounts for business?
Connect with your colleagues, vendors, and industry contacts, this will make you look like more known and appear more trustworthy.
If you do not want to be seen by every Facebook user, there are also settings where you can only show your posts to people you accept as friend requests.
Or you can create lists, for example, you can specify the posts that your friends and family want to see, and there are also features where you can make only the people you choose to see the posts you share only for business purposes.
There is no harm in posting important developments about your company in your personal account.
Don’t just post things about work posts on your social media account, share a post that you find interesting, important and beautiful.
Tag yourself in photos!
Tag your own name in the photos you take of your company or in places that can impact your career well, this will create a more intimate atmosphere.
Also, this article doesn’t just apply to Facebook, it applies to all other social media apps, including Twitter!
