The first thing most social media channels will ask you to do when you create a profile is to upload a picture of yourself for your profile photo, and this photo stays constantly visible on your page. And just for the record there’s no getting out of it- it is absolutely crucial that you display a profile photo of yourself in today’s online world!

People will identify you from this picture and may also identify your business. That’s why you want your audience to see a face, one that looks trusting and approachable. It is all about your personal branding, and like it or not, people will make an impression based on your photo.

In terms of social platforms, it’s all very well having a selfie of you and your bestie at 2-4-1 happy hour as your personal Facebook photo. However, LinkedIn is a very different platform and needs a very different approach.